Overview
Memberships in Singenuity let you sell season passes, annual passes, and other recurring-access products to your customers. This article covers how to set up a membership from start to finish — the global settings, creating a plan, and each of the configuration tabs.
The Two Core Concepts
Memberships are built around two concepts that can be used together or independently:
Scheduled members book your activities at specific dates and times and need to be accounted for in the capacity of those activities. This applies to activities where capacity matters.
Scanned members don't schedule ahead — they simply show up and have their membership ID scanned (or searched by name) and are checked in for the day to record visitation. This applies to general-admission style memberships where capacity is less vital.
These can work hand in hand, giving you the best of both worlds, or you can use just one depending on the membership.
Part 1: Global Membership Settings
Navigate to manage.singenuity.com, select Products, then Memberships, and open the Settings tab in the left menu. Here you enable memberships for the whole account:
Sell Memberships: A yes/no toggle that turns memberships on for the account.
Sell Memberships Online: Enables selling memberships on your book site (otherwise they're internal only).
Print ID Cards / Print on Back of ID Card: Options for printing physical ID cards. The back-of-card option places your account logo (pulled from the logo uploaded in the admin's Settings tab).
Memberships Online Description: Information shown to online membership purchasers.
ID Card Front Template: Accepts HTML so you can format the front of your printed ID card.
Note — ID card printing requires a specific printer: Physical ID cards are printed using a hard ID card printer that connects to a computer, and cards are printed from the web register at register.singenuity.com. The supported printer is the Zebra ZC350: https://www.zebra.com/us/en/products/printers/card/zc300-series/zc350.html
Part 2: Creating a Membership Plan
With memberships enabled, open the Plans tab in the left menu. This page lists all existing membership plans, showing each plan's name, whether it's sellable, price, how many members it includes, and its duration. Click + New to create a plan, then configure the following on the Details tab:
Sellable: A yes/no toggle for whether the plan can currently be purchased.
Name: The plan's name (e.g., "2026 Annual Pass" or "Season Pass").
Price: The total amount charged to buy the membership.
Membership Type: Choose Individual (a single named member) or Group (several named members). See the note below on how these differ.
Internal Only: When on, the plan is only purchasable in the register app or web register.
Internal Description: Information for staff to read about the membership.
Membership Photo: Drag and drop a photo that displays for members and employees.
Online Description: Includes four label sections (quick bullet-point info for customers) plus a large description field that accepts HTML.
Ticket Template: For printing membership tickets (see the ticket printer note below).
Membership Email Header / Footer: Content that appears in the separate membership email the primary member receives.
Individual vs. Group memberships: An individual membership is for one named member — but it can still be worth multiple people when purchasing tickets, with the important caveat that the named member must be present. A group membership has several named individuals, and any of them can be present for the membership to be scanned or verified.
Note — Ticket printing printer: Membership tickets are printed from a Zebra printer (for example, the Zebra ZD621T). It's important the printer is set up with an Ethernet, Bluetooth, or Wi-Fi interface. Example model: Zebra ZD621T
Two emails on purchase: When a membership is purchased, two emails are sent. The confirmation email (a receipt) goes to the purchaser, and a separate membership email goes to the primary member with the membership details, photo, QR code, and ID number.
Part 3: The Additional Tabs
Once you save the plan, several more tabs appear: Members, Plan Duration, Blackout Days, and Exclusive Rates.
Members Tab
This is where you add named members and classify the membership. Memberships can be classified as adult, child, guest, youth, senior, pass holder, member, employee, or patrol (a ski-resort applicable type).
You'll select one primary member, who always requires first name, last name, phone number, and email. Additional members on a group membership do not require those fields — they can be left blank. For each member you can control which additional fields are Visible (shown during checkout, optional to fill) and/or Required:
Birth Date — Includes an optional Enforce Age checkbox where you set an age range (to/from). When enabled, entering a birth date outside the range will flag the purchaser.
Address
Photo — A photo of the person.
Photo ID — A government-issued photo ID.
Gender
Emergency Contact
If the Visible box isn't checked for a field, it won't appear during the booking process. All of this information is filled out at purchase and can also be added or edited later by the operator in the register app or web register.
Plan Duration Tab
This tab determines when a membership is valid — its primary purpose is controlling whether a scanned membership shows as valid or invalid. Every membership generates a QR code when sold; if scanned outside its valid window, it shows as invalid. Choose one of three duration types:
Date Range: Pick a from and to date.
Date of Purchase: Enter a length in days from the purchase date. For example, buying it today with 365 entered makes it invalid on day 366.
Number of Uses: Enter how many times the membership can be scanned/checked in before becoming invalid.
Regardless of type, you'll also set the days of the week the membership is valid and a time of day (a to/from time that should line up with your hours of operation). Every field on this page must be filled out to proceed.
Blackout Days Tab
Click + New to add a blackout period. Give it a name, a from date and time, and a to date and time. The membership will not be scannable or show as valid within that window.
Exclusive Rates Tab
This tab has three subtabs: Activities, Merch, and Rentals. It controls the special pricing and access a member receives.
Activities: Select an activity and it expands to show all the rates built into it. For each rate you want to customize, toggle on Override, then configure:
Name — Auto-filled from the existing rate.
Pricing — The member's price, which overrides the standard price when they book. For example, a $100 adult rate could be set to $50 for members, and a $50 child rate to $25.
Per Booking Limit — How many of that rate can be added per booking (e.g., 2 adults and 3 children for a family membership).
Total Use Limit — How many times that rate can be added to an order overall.
Per Week / Per Month / Per Membership — Determines whether the per-booking and total-use limits reset weekly, monthly, or apply across the entire membership duration.
Merch: Lists your existing merchandise categories. Add a category discount (a percentage off the subtotal for that whole category) that applies when the member is logged in / pulled up at the register while purchasing.
Rentals: Works the same way, but applies a single percentage discount across all rentals in the account. Enter a percentage and you're done.
Member-Only Rates
Separately, within an activity's rate settings, an operator can toggle on a For Members Only setting. A rate marked this way only appears when a member is logged in and buying tickets — it's hidden otherwise. This applies to internal bookings in the register and web register as well as the book site. A member-only rate behaves exactly like a regular rate; the only difference is that it's hidden unless a member is logged in.
Conclusion
Setting up a membership involves enabling the feature globally, creating a plan, and configuring its tabs — Members, Plan Duration, Blackout Days, and Exclusive Rates. The most important early decision is whether your members are scheduled, scanned, or both, and whether each plan is individual or group. Once a plan is built, see the Managing Memberships article for how memberships are sold and used, and the Memberships Report article for reporting.