Overview
Merchandise in Singenuity lets you sell physical goods — anything from bottled drinks and t-shirts to souvenirs and photo products — both as standalone items and as add-ons attached to activity bookings. This article covers how to create and manage merchandise, the difference between simple and variant products, stock management, and how to offer merchandise as an online add-on.
Accessing Merchandise
Navigate to manage.singenuity.com, select Products in the top menu, then click the Merchandise tab in the left-hand menu.
On the merchandise page you'll find:
Add New Merchandise button to create a new item.
Notifications setup for low-stock alerts, based on the low alert / reorder alert levels you set per item.
Search bar for finding specific merchandise items.
Status filter for Active, Inactive, or All items.
Category filter with an "All Categories" option plus your individual categories listed below. Selecting a category filters the page to that category.
In a brand-new account, this page will be empty until you add your first item.
Part 1: Creating a Simple Product
A simple product is an item with no variation — it's always the same. Examples include a bottled water, a Coke, or a t-shirt that doesn't come in different sizes or colors.
When creating a simple product, configure the following:
Product Name: The name of the item.
Product Type: Set to Simple Product.
Active/Inactive: Toggle the item on or off.
Manage Stock: When enabled, you input the quantity you currently have. Stock is then tracked, viewable in reports, and can trigger low-stock notifications. When disabled, stock is not tracked at all.
Category: Use the dropdown (with the pencil icon beside it) to create categories and assign the item. Items can be assigned to a single category or multiple categories at once.
Product Description: An internal description. Many operators use this field to note the item's vendor.
SKU: When entered, the SKU plays a role in barcode scanning — scan an item's barcode and it matches the SKU you've entered to pull up the item.
Featured Image: Drag and drop an image. This image appears on the item when using the register.
Price: The price you sell the item for.
Cost: Your cost for the item (typically lower than the price). Used in reports to calculate cost per unit and, against sales, your profit.
Stock Adjustment: Add, subtract, or replace the quantity on hand.
Reorder Level: The threshold at which the system flags the item as low, so you know to restock or reorder.
After configuring the item, save it, then open the item's Fees tab to turn on or off the fees you'd like applied. Each item has its own fee setup, so every item can be configured completely independently.
Important — The system allows overselling: Singenuity will let you sell items past their available stock quantity. Once stock hits zero, the system will not stop you from continuing to sell the item. This is where the reorder level comes in — if you've set one up, the system alerts you when an item is running low so you can add or order more stock before you run out.
Part 2: Creating a Variant Product
A variant product has a parent product with multiple variations beneath it — for example, a t-shirt available in different sizes and colors.
Setting up the parent product follows the same steps as a simple product, with one difference: you don't add a SKU or price on the parent. Those are added per variant after saving.
To create variants:
Configure the parent product (name, product type set to Variant, active status, manage stock, categories, description, image).
Save the item. An Add a Variant button appears at the bottom.
Click it and configure the variant:
Variant Name
Active/Inactive
SKU (per variant)
Price (per variant)
Cost (per variant)
Stock — add, subtract, or replace (per variant)
Reorder Level (per variant)
Repeat to add as many variants as needed. Each variant functions like its own item, all housed under the single parent product.
Colors and Sizing
When a product is set as a variant, you gain two additional options: Use Colors and Use Sizing. Per variant, you can create your own sizes and colors and select from them, allowing you to track specific sizes and colors individually.
Part 3: Offering Merchandise as an Online Add-On
Merchandise can be attached to activities as an add-on during both online and internal booking checkout. Toggle on Enable Online Add-On to access these settings:
Add-On Name: A customer-facing name for the add-on.
Add-On Description: A customer-facing description.
Add-On Discount: A dollar amount taken off the item's price when sold as an add-on.
Note — How add-on sales attach to dates: When a merchandise item is sold as an add-on, it attaches to the appointment date of the activity it's sold with. When a standalone merchandise item is purchased on its own, it attaches to the date of the sale instead.
Add-On Quantity Behavior
There are a few settings that control how many of the add-on are added to a customer's cart. Note that some of these interact with one another:
Add-On Limited by Time: When enabled, the number of this item that can sell as an add-on is capped per time slot, based on the quantity you enter. Enabling this disables the "Default Add-On to Participant Count" and "Add-On Required" settings.
Default Add-On to Participant Count: Automatically adds one of the item per ticket in the cart, with no action from the customer. For example, if a customer books 5 guests, 5 of this item are added automatically.
Add-On Required: Forces the customer to add at least one of this item as an add-on. Enabling this reveals a setting called Add-On Required for All Participants, which puts the exact participant/ticket count of the item into the cart. The customer can increase the quantity but cannot go below the ticket count on the order.
Add-On Activities
The Add-On Activities setting is a multi-select list where you choose which activities this add-on is offered with during checkout.
Variant Add-Ons
Variant products can also be offered as add-ons. When a customer selects a variant add-on, a dropdown opens with all the available variants, and the customer can choose the quantity per variant option.
Common Use Cases
Here are some examples of how operators use merchandise in Singenuity:
Concessions and retail — Sell drinks, snacks, and souvenirs as standalone items at the register.
Apparel with sizes and colors — Use variant products to track inventory across every size and color of a t-shirt or hat.
Required gear or rentals as add-ons — Use the Add-On Required setting to ensure every participant adds a necessary item (like a locker, helmet, or gear rental) to their booking.
Automatic per-guest items — Use Default Add-On to Participant Count to automatically add an item (like a meal or souvenir) for each guest in the party.
Limited-quantity upsells — Use Add-On Limited by Time to cap how many of a special item can be sold per time slot.
Conclusion
Merchandise gives you a flexible way to sell physical goods in Singenuity — as standalone items at the register or as add-ons that enhance an activity booking. Whether you're tracking a single bottled-water SKU or a full apparel lineup with sizes and colors, the merchandise tools let you manage stock, categorize items, and drive add-on revenue. Remember that each item carries its own fee setup, and that the system will allow overselling — so set reorder levels to stay ahead of your inventory.