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Affiliates

How to set up and manage affiliates (third-party resellers) in Singenuity, including commissions, custom pricing, the four booking pathways, and invoicing.

Written by Tyler Tanner

Overview

Affiliates in Singenuity are third-party resellers who sell your tours and tickets. When an affiliate makes a sale, the reservation shows up on your calendar and schedule in Singenuity just like any other booking — with the affiliate's name attached. The feature includes commission tracking, custom pricing per affiliate, multiple booking pathways, and full invoicing tools.

This is one of the most capable features in Singenuity, so this article is organized into sections: setup, the affiliate's settings tabs, the different ways affiliates can sell, and invoicing. Use the headings to jump to what you need.


Two Types of Affiliates

  • OTA Affiliates: Online Travel Agencies with a direct API connection — for example, Viator or GetYourGuide.

  • Direct Affiliates: A company reselling another operator's tours and tickets without an API connection. This article focuses primarily on direct affiliates.


Accessing Affiliates

Navigate to manage.singenuity.com, select Settings in the top menu, then click Affiliates. In a new account this page will be empty. You'll find a New Affiliate button and a filter for Active, Inactive, or All affiliates.


Part 1: Creating an Affiliate

When you create a new affiliate, configure the following:

  • Status: Set to Active.

  • Name: The affiliate's name.

  • Commission Type: Choose Percentage (a percentage of the activity subtotal) or Amount (a flat dollar amount per ticket). Commission can differ per ticket type — for example, Adult, Child, and Infant rates can each carry a different commission.

  • Collect Taxes: Determines whether the affiliate is collecting taxes when they collect money from the customer.

  • Commission on Tax Amount: When enabled, commission is based not just on the activity subtotal, but also on the taxes and fees.

  • Hide Price: Hides the price from the confirmation email the customer receives. This lets the operator keep their standard pricing private when the affiliate is selling at a different price.

  • Can Affiliate Sell Transportation: When enabled, transportation (if offered) will appear for customers during the booking process when sold by this affiliate.

  • Include Custom Fields: When enabled, customer questions / custom fields appear during the affiliate's selling process.

Save the page. Saving unlocks the rest of the affiliate's settings tabs, described below.


Part 2: The Affiliate Settings Tabs

Overview

A quick summary of what this affiliate has sold for you over the last several months.

Unique Booking URL

Each affiliate gets a unique booking URL — a mirror copy of your standard book site. When bookings go through this link, the system attaches the sale to that affiliate. The URL can also reflect any unique pricing set for that specific affiliate. An affiliate can even place this link on their own website; if a customer books and pays by credit card, the money goes directly to the operator, who then pays out the affiliate's commission.

Configuration

All the settings from the initial setup (status, collect taxes, commission on tax amount, etc.) live here and can be edited.

Sellable Activities

Click Add Experiences and select the activities you want this affiliate to be able to sell. For each activity you add, configure:

  • Active: Enables the activity for the affiliate.

  • Use Dynamic Pricing: When on, the affiliate's pricing always matches what's built into your calendar (and visible to your customers). When off, pricing is locked to whatever you enter on this page.

  • Show in Package Only: When enabled, the activity is only visible and sellable to the affiliate as part of a package.

  • Rates: Select specifically which rates are sellable for this affiliate. If you mark a rate as not sellable (e.g., Infant), it won't appear when the affiliate books. For each rate you can set the Affiliate Price and the Commission (dollar amount per ticket or percentage of ticket total).

  • Max Packet Discount: A dollar amount field.

  • Transportation Commission: When transportation is included in the activity, attach commission to each transportation item sold.

Sellable Packages

Select a package and click Active to make it sellable for the affiliate.

Billing

Toggle on Enable Billing to add the affiliate's billing details: street address, vendor contact info (first name, last name, email, phone), a custom invoice number (a 2–4 character letter/number prefix plus a starting number), and payment terms (how many days after an invoice is sent that it's due). These are used later when creating invoices.

Cards

Store a card on file for the affiliate. You can add a card manually, or send a request to an email address — the recipient enters their card details, which are then saved on file for invoicing.


Part 3: How Affiliates Sell — The Booking Pathways

There are several ways an affiliate's sales can flow into your system. Understanding the differences — especially how each one is tracked in reports — is the most important part of using affiliates well.

Key distinction — affiliate-attached vs. voucher-only: If you select the affiliate at the very beginning of the booking process (turning it into an affiliate order), the order appears on the Sales Report in Details mode with the affiliate's name and commission attached. If you simply take a voucher payment without selecting the affiliate up front, the order still appears on the Sales Report but without the affiliate attached — it will only tie to the affiliate on the Agent (Voucher) Report. The Sales Report is an "orders that exist" report; the Voucher Report is a payments report.

Pathway 1: Voucher Payment

The affiliate sells a ticket and collects payment from the customer through their own system, then gives the customer a physical voucher (proof of purchase). The customer brings that voucher to the operator, who creates the reservation and uses the Voucher payment method, selecting which affiliate the voucher came from. The sale is then attached to that affiliate.

The operator later runs a Voucher Report (or a Sales Report filtered by affiliate) to determine how much the affiliate owes them. These reports can be viewed by appointment date or order date — typically order date, since operators often wait until the service is rendered to bill.

Pathway 2: Affiliate Calls the Operator (Affiliate Order)

The affiliate calls the operator, who creates the booking and selects the affiliate at the very beginning of the process (turning it into an affiliate order). From there the operator can either:

  • Take a Voucher payment — signifies the affiliate collected the money. The operator bills the affiliate for what they collected, less the affiliate's commission.

  • Run a credit card — collects payment directly from the customer. This order does not show on the Agent (Voucher) Report, but does show on the Sales Report with commission attached. In this case the operator owes the affiliate, and sends them only their commission.

When the affiliate is selected up front and Voucher is then chosen as the payment method, the system automatically attaches the affiliate you selected at the start.

Pathway 3: Affiliate Vendor Promo Code (Self-Serve)

You can turn a promo code into an affiliate vendor promo code by attaching a vendor to it. This code functions as a voucher payment. The affiliate can take the code, go to the operator's regular website, and push a booking through — the resulting order has a voucher payment attached and is turned into an affiliate order, appearing on the Voucher Report. The code can also be used on the affiliate's unique booking URL, which may already include their special pricing.

Note: Because an affiliate vendor promo code functions as payment, applying a 100% discount on top of it creates a conflict — the code is trying to both pay for the order and fully discount it at the same time. Since the affiliate's unique booking URL can carry their special pricing, discounts are often unnecessary in these cases; the promo code simply counts as payment.

Pathway 4: Affiliate Portal (Self-Serve)

Reach out to Singenuity to have an affiliate portal created. This gives the affiliate their own Register 2 / web register access at register.singenuity.com, which the Singenuity team connects to the operator's account so the affiliate can sell the operator's activities. The affiliate sees the same live availability an online customer would, can make bookings, and can enter a voucher number that's trackable in both accounts.

This gives both parties their own reporting — the affiliate sees what they've sold for the operator, and the operator sees what's been sold for them.

Note: Any payment made through an affiliate portal shows up for the operator as a voucher payment, since it's assumed the affiliate is collecting payment from the customer directly through their own means.


Part 4: Invoicing an Affiliate

The Invoices tab is where you bill affiliates for what they owe. Click New Invoice and configure:

  • Billing Date Range: The to/from dates for the invoice.

  • Due Date: The date the invoice is due (appears on the invoice).

  • Data Source: Choose between two sources (explained below).

  • Amount Due: The amount being billed.

The Two Data Sources

  • Uninvoiced Orders: Shows orders that haven't yet had an invoice created. This is an order-created-date based source. It lists the qualifying orders below, and you can toggle on or off exactly which reservations to include in the invoice.

  • Affiliate Report: Mirrors the Agent (Voucher) Report — an appointment-date based source that requires a voucher payment was used. Unlike Uninvoiced Orders, this source does not let you hand-pick orders; it includes all of them based on appointment date.

Invoice Fields

Singenuity invoices include the following columns: Customer (name), Order Number, Items (the items in the order), Appointment Date, Voucher Number, Date Created, Last Updated, Balance (tax inclusive), Commission Total, and Amount Due (from the affiliate to the operator).


Reporting on Affiliates

Two reports do the heavy lifting for affiliates:

  • Sales Report (Details mode) — Used to determine what the operator owes the affiliate (or vice versa) when the affiliate was selected at the start of the booking. Shows the affiliate's name and commission per line item.

  • Agent (Voucher) Report — A payments report showing reservations paid via voucher, tied to the affiliate.

Regardless of pathway, the operator will always see the affiliate attached to a booking on the register's bookings page, and again when they click into the order.


Conclusion

Affiliates let you extend your sales reach through third-party resellers while keeping full visibility and control — custom pricing, per-rate commissions, multiple booking pathways, and built-in invoicing. The single most important thing to remember is the distinction between selecting the affiliate at the start of a booking (which attaches them to the order in the Sales Report) versus simply taking a voucher payment (which tracks on the Voucher Report). Choose the pathway that fits how each affiliate collects payment, and lean on the Sales Report in Details mode and the Agent (Voucher) Report to reconcile what's owed.

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